Smart Seller Program · San Fernando Valley

Sell your Valley home for as little as 1%.

Keep more from your sale with flat listing fees, professional media on every package, and a local agent who shows you every option before you commit.

Tell me about your home

The 1% is the listing fee. Additional selling costs may apply. We review every number with you before you sign anything.

$10,000

Listing fee on a $1,000,000 home at the 1% package. Here is the same home at every tier:

1% package$10,000

2% package$20,000

2.5% package$25,000

Fee calculator

See your fee in dollars, not percentages.

Slide to your home's value. A traditional 2.5% listing is shown for comparison.

Your home's estimated value

$1,000,000

1% package (photos included)	$10,000
2% package (photos + video tour)	$20,000
2.5% package (full media + Zillow 3D + Meta ads)	$25,000
What a traditional 2.5% listing would cost	$25,000
Your savings at 1% vs 2.5%	$15,000

Examples are listing side only. Buyer agent fees are negotiated with each offer, and other selling costs may apply. We walk through every number for your home before you decide.

Smart Seller packages

Pick your animal.

Bear, Bull, or Wolf. 30 day listing terms, cancel anytime. Every package includes professional listing photos.

Bear

1% listing fee

On a $1,000,000 home: $10,000

Professional listing photos
Professional market analysis
Listed on MLS and hundreds of websites
24/7 showing service
Weekly market updates
Professional contract negotiation
The essentials to bring your home to market.

Bull

2% listing fee

On a $1,000,000 home: $20,000

Everything in Silver
Professional video tour
Featured open house
Weekly social media promotion
More showing support and promotion.

Wolf

2.5% listing fee

On a $1,000,000 home: $25,000

Everything in Gold
Zillow 3D interactive tour
Bonus Meta ads campaign, spend capped at $500/month
Maximum exposure online and in the feed
The full media suite, plus paid reach.

Every package: listing photos are included, and your media stays yours. If Chris brings the buyer directly, an additional 1% is added at closing on every package. Buyer agent fees are negotiated with each offer. Listing fees are not your total selling cost; we review your full net sheet together before you decide.

What happens next

From your address to a selling plan.

Tell me about your home.

Share your address, selling timeline, and the best number to reach you.

We talk through the numbers.

I'll call with a price analysis and show you what each package would look like for your home.

You decide.

Off market or full retail, one flat fee, and you only move forward if the numbers make sense.

Start here

Let's look at the numbers for your home.

Send your address and timeline. I'll follow up with a price analysis and your package options.

A few things you might be wondering

Questions, answered.

How can the fee be as low as 1%?

My Smart Seller Program uses flat packages instead of a blanket percentage. Silver covers the essentials to bring your home to market, and higher tiers add media and promotion. I'll tell you exactly which rate applies to your home and what is included before you decide.

Do I have to pay a buyer's agent?

Buyer agent fees are negotiated with each offer. We'll review what is standard in your neighborhood and what each offer actually nets you. If Chris brings the buyer directly, an additional 1% is added at closing on every package, still far below a traditional total commission.

What comes with the Meta ads bonus on Platinum?

Your home gets a dedicated Meta ad campaign on Instagram and Facebook with ad spend capped at $500 per month while your listing is active. You see the ads the same ads your buyers see.

Can I cancel?

Yes. Listings run on 30 day terms, and you can cancel anytime. We'll review the listing agreement together before you sign.

What if my home doesn't sell?

We revisit the plan together: price, media, timing, or a private off market sale. You'll always know where things stand with weekly updates.